Believe the hype.
With the launch of Brooks Hyperion Elite 4 road-racing shoes in an ever-crowded market, Brooks knew we’d need to make a splash with our campaign video and photos.
The project brief requested we shape the campaign around the premiere athletes who helped develop the shoe. We also knew the campaign needed to consider all of the avenues for the final deliverables as well: paid media, social channels, product pages, and even activations like the Brooks Hyperion House in Orlando, Florida for the 2024 Olympic Trials. Our Creative team worked closely with Capture Film Co and Nils Ericson to deliver on these asks over the course of three separate productions in the span of 6 months.
Campaign Photography
Nils Ericson captured all lifestyle photography, Capture Film Co handled all product imagery.
Product Pages
The “Believe the Hype” hero video also lived on the Hyperion Elite 4 product page to generate excitement for the product beyond the static product images.
Paid Ads
We built a handful of 6-second and 15-second spots for paid media usage to support the campaign on social channels. Here’s one example.